Founded in 1900 in Amsterdam, Ajax is the record-holding champion of Dutch football, with four Champions League titles and 36 Dutch championships, earning a name for themselves in European football and beyond. Notorious for their creative, brave and always forward approach to the game, the team comprises young talent from its academy and all over the world.

Ajax has shaped some of the greatest players the world has ever seen – athletes like Johan Cruijff, Luis Suarez and Zlatan Ibrahimovic, to name a few – believing today’s youth are the legends of tomorrow. The team’s academy is voted number one over and over again, holding the highest percentage of trained players who reach professional football status. Each year, new exceptional talent reaches Ajax 1, ultimately earning their place among top European athletes such as Matthijs de Ligt and Frenkie de Jong.

A trusted partner of the Dutch Caribbean island of Curaçao since 2020, this season Ajax has launched a “Three Little Birds” kit as a tribute to the team’s connection with the beloved Bob Marley song – reinforcing it’s one-of-a-kind connection to the Caribbean islands. Ajax’s for-the-future philosophy together with Sandals’ promise of giving back to the islands align beautifully via Future Goals and its impact on the Caribbean via youth sports.

Working with local partners such as Limpi, a Curaçao-based plastic recycling company focused on manufacturing the goals from fishing nets and plastic waste. Along with Favela Street, a foundation that aims to create new generation of role  models through the power of soccer.